If you were a child growing up in the 70’s, 80’s and 90’s, sneakers would have been a staple item in your wardrobe and they were not only practical but also became a must have fashion item. Primarily designed for sports or other forms of physical exercise, sneakers are now being produced in a variety of designs for everyday wear.
Jerry Seinfeld paired chunky sneakers with jeans throughout the 90’s (did this ever take off or is it still the fashion faux par I have always thought it was?) and brands like Reebok, Adidas and Volley were all evolving to create a practical yet fashionable shoe.
So where do sneakers fit in the 2000’s? I think sneakers have shifted to a more fashionable accessory whilst runners are becoming the choice for active wear. Sneakers can vary in price with many fashion designers taking an opportunity to put their mark on footwear leaving no base uncovered. From canvas shoes to sturdy leather, sneakers are becoming a popular choice of footwear for busy mums. High heels are out and flat footwear is in…particularly if your day is dominated by household errands.
However…I’m still yet to ever see Victoria Beckham in a flat shoe let alone a sneaker!
We have found a range of sneakers that vary in price to suit all budgets and styles.